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Strategizing for SEO & GEO Success in 2026 and Beyond

On demand

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Watch the Webinar

Search is evolving rapidly. While traditional SEO remains important, generative AI and large language models (LLMs) are reshaping how brands gain visibility. This webinar explores the emerging field of Generative Engine Optimization (GEO) and how to optimize content for AI-driven search platforms like Google, Perplexity, Bing Copilot, and ChatGPT.

What You Will Learn

  • How search has changed: From keyword-based to intent-driven, with generative AI as a new layer. 
  • SEO in 2026 and beyond: What ranking factors still matter and what’s been reshaped by AI. 
  • GEO fundamentals: How LLMs surface content and what formats they prefer. 
  • Optimization strategies: Structuring content for both SEO and GEO, technical improvements, citations, and E-E-A-T. 
  • CMS & automation: How Sitefinity CMS supports GEO through automation, governance, and integration. 
  • Monitoring & measurement: Tracking visibility, citations, and engagement across traditional and generative platforms. 
  • Marketing & IT collaboration: Shared responsibilities and action plans for future-proofing content strategies.

Your Hosts

Zach Stone

VP of Marketing

DeltaV Digital

Zach Stone is VP of Marketing at DeltaV Digital, where he leads strategy, analytics, and search marketing initiatives that help organizations unlock measurable growth through data-driven digital marketing. He has been an SEO and analytics consultant for Progress Software since 2018.

With more than 15 years of experience in digital marketing, Zach specializes in connecting the dots between marketing channels to build cohesive strategies that drive visibility, engagement, and revenue.

Zach’s expertise spans search engine optimization (SEO), answer engine optimization (AEO), analytics, marketing attribution, and advanced tracking implementation. He's also Google Ads Certified and well versed in PPC and social advertising strategy.

He is particularly passionate about helping organizations understand how users discover, interact with, and convert through digital experiences. By combining deep technical knowledge with strategic marketing insight, Zach helps teams turn complex data into clear, actionable decisions that improve marketing performance across organic search, paid media, and owned channels.

Zach works closely with clients and internal strategists to develop integrated digital marketing strategies that prioritize search visibility, measurement accuracy, and sustainable growth. His approach emphasizes building strong analytics foundations, ensuring that businesses can accurately track user behavior, measure marketing ROI, and continually optimize campaigns based on real performance data.

When he’s not analyzing marketing data or exploring the latest changes in search and AI-driven discovery, Zach enjoys spending time outdoors, cooking, gaming, hiking, and biking. He’s also usually accompanied by his dog, Key Stone, and is known among colleagues for delivering the occasional terrible, but memorable, pun.

Areas of Expertise

Credentials

  • Google Ads Certified

Image showing Preslav Atanasov

Preslav Atanasov

Preslav Atanasov is a Principal SEO Expert at Progress Software with deep expertise in content strategy, technical SEO, and AI & Python-driven automations. He is passionate about transforming research into scalable content opportunities, optimizing site architecture for maximum discoverability, and leveraging automation and emerging search technologies to stay ahead of evolving search engine trends.

 

 

Key Takeaways 

  • Best practices for GEO and SEO alignment. 
  • Real-world examples of brands cited (or omitted) in AI-generated answers. 
  • GEO-specific KPIs vs traditional SEO metrics. 
  • Industry-specific first-party data strategies to boost citation likelihood. 
  • Predictions for the future of search and how to prepare. 

Register now and take your SEO and GEO strategy to the next level in 2026!