A Flexible, Extensible CMS Platform Built for Integration
Sitefinity CMS adapts to your business—not the other way around. Connect your martech stack, extend with APIs, add custom functionality and partner-built integrations.
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Headless CMS Built for Integration and Extensibility
Progress® Sitefinity® gives developers the freedom to extend with APIs, webhooks and micro apps while keeping upgrades safe. IT leaders gain a future-ready DXP that connects with existing martech, reduces overhead and scales without costly rework.
Connect Sitefinity CMS With Your Martech Stack
The Sitefinity Integration Hub makes it easy to sync data across Salesforce, HubSpot, Marketo and other tools. Automate lead capture, import contacts and streamline workflows with low-code integration recipes.
Real-Time Event-Driven Automation
Use Sitefinity webhooks to trigger actions instantly. Send Slack alerts when content goes live, route form submissions to CRMs or connect to any iPaaS platform with REST-based events.
Headless Content Delivery and Data Exchange
Leverage Sitefinity APIs to deliver content headlessly to mobile apps, kiosks and custom front ends. Pull data from external systems and embed it directly into your digital experience.
Upgrade-Safe Extensions for the Business UI
Extend the Sitefinity platform with micro apps that run natively in the cloud. Build custom editor functions, dashboards or data views without breaking upgrades.
Code-First Customization With Sitefinity APIs
Developers can extend the Sitefinity DXP platform with native APIs to add custom business logic, build integrations or implement bespoke authentication. Flexible and code-first by design.
Industry-Specific Modules and Portals
Extend Sitefinity with partner-built solutions tailored for ecommerce, financial services, associations and more. Create portals and functional modules designed for your industry.
Help Users Find Answers Faster
Deliver fast, accurate responses from existing Sitefinity content through a native chat interface. The AI Assistant improves discoverability, boosts self-service and reduces support load. Supercharge your digital experience in minutes with a plug-and-play widget and no extra tools.
Leverage AI and CDP to Personalize Every Step
Connect customer data, track user behavior and power one-to-one experiences across channels. Build smarter journeys, optimize campaigns and act on real-time insights with AI-driven segmentation and attribution tools.
AI-Enhanced Attribution Modeling
Identify the touchpoints contributing to conversions to inform content and optimization strategy.
AI-Augmented Segment Discovery
Unlock new opportunities for campaign targeting and personalization with AI-generated audience segments based on consumed content.
AI-Driven Content Recommender
Maximize conversion rates with AI-driven recommendations tailored to each visitor.
AI-Enabled Insight Alerts
Stay on top of key funnel metrics with timely notifications about deviations in conversions and touchpoint hits.
AI-Supercharged Propensity Scoring
Segment and activate users with a high likelihood to convert via targeted messaging and relevant content.
AI-Optimized Content Personalization
AI algorithms remove bias in personalized content delivery by combining content with visitor data from Sitefinity Insight.
Related Resources
Sitefinity CMS Extensibility: Frequently Asked Questions on System Integration and Customization
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