Create Custom AI Agents for Content Workflow Automation

Build task-focused agents directly inside Progress Sitefinity CMS to automate repeatable content operations, improve quality and scale execution without relying on disconnected AI tools that break workflows and governance.

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Create Custom AI Agents for Content Workflow Automation Key Visual

Make AI Part of How Your Team Gets Work Done

With the Sitefinity CMS Agentic Framework, teams can create custom AI agents for their own content workflows.

While built-in agents such as the SEO Agent and Brand Agent help address common needs out of the box, teams can now go beyond these and apply AI to additional workflows, while keeping work inside Sitefinity CMS and grounded in approved content, permissions and governance.

Make AI Part of How Your Team Gets Work Done

Build AI Agents Inside Sitefinity CMS

Create Agents Tailored to Your Workflows

Build custom agents for content analysis, optimization, governance or editorial processes that are aligned to your specific business needs.

Automate Editorial Review and Governance Workflows

Gain peace of mind, knowing all AI activity happens within Sitefinity CMS permissions, workflows and approved content to help reduce risk and fragmentation.

Scale Repeatable Content Operations

Run multiple agents across content and pages, enabling consistent execution and operational scale without adding complexity.

Benefits of AI Agents for Content Operations

Turn the work your team repeats into AI-driven workflows that run consistently across your content.

Reduce Manual, Repeatable Tasks

Define agents for the work your team does every day and spend less time on repetitive efforts for content audits, reviews, updates and checks.

Apply Consistent Standards Across All Content

Enable teams to meet your content requirements for structure, quality, tone and readiness by applying the same logic across pages, teams and regions.

Act on More Opportunities, Faster

Instead of prioritizing only the highest-impact work, use agents to continuously improve more content across your site and flag opportunities you might otherwise have missed.

AI That Supports How Teams Work

Designed for marketers and editors to move faster, without sacrificing control.

Workflow-Aware AI Execution

Build agents tailored to your needs—from content optimization and SEO improvements to editorial review and governance. AI operates within Sitefinity CMS workflows, using approved content, permissions and publishing context.

Page-Level Analysis and Optimization

Go beyond content blocks with agents that evaluate full page experiences including structure, metadata and performance signals.

Sitefinity CMS page analysis showing an AI agent flagging overused wording in banking content and suggesting a stronger alternative with options to apply or discard the change.

Continuous Improvement Through Feedback

Agents learn from team input, refining recommendations and aligning with brand and editorial preferences over time.

Multi-Agent Coordination

Coordinate multiple agents across workflows without overlapping or conflicting outputs.

Conversational AI Interface

Ask questions, trigger actions and get recommendations through a natural-language interface inside the CMS.

Frequently Asked Questions

What are AI agents in a CMS?

AI agents in a CMS are task-focused AI assistants that help teams analyze, improve and manage content directly inside their content management system. In Sitefinity Agentic AI, teams can create custom agents for specific content workflows such as content audits, editorial review, governance checks, page optimization and ongoing content maintenance. These agents work within the CMS, using content context, permissions and publishing workflows to support repeatable tasks without requiring teams to move work into disconnected AI tools.

How do AI agents improve content workflows?

AI agents improve content workflows by helping teams complete repeatable content tasks faster and more consistently. Instead of manually reviewing every page, checking every field or moving between multiple tools, teams can use Sitefinity Agentic AI to analyze content, surface recommendations and support approved actions inside existing CMS workflows. This helps marketers act on more content opportunities, maintain higher quality across pages and reduce the operational effort required to keep content accurate, current and aligned with business standards.

Can AI agents replace manual content review?

No. AI agents should support manual content review, not replace it. Sitefinity Agentic AI is designed for governed, human-reviewed workflows where agents can analyze content, suggest improvements and perform actions only with human approval. Approved actions can be routed through CMS workflows so teams maintain control over what changes are accepted, reviewed and published. This gives organizations the productivity benefits of AI while preserving editorial judgment, governance and accountability.

Why Use AI Agents Instead of Disconnected AI Tools?

AI agents inside a CMS are more useful for content operations because they work where the content already lives. Disconnected AI tools can help with one-off drafting or analysis, but they often lack CMS context, publishing workflows, permissions, approved content and page-level detail. Sitefinity Agentic AI brings AI into the content workflow itself, helping teams reduce tool switching, apply consistent standards and manage AI-supported work through governed processes.

How is this different from using ChatGPT?

ChatGPT is a general-purpose AI assistant. Sitefinity Agentic AI is built for CMS-based content operations. The difference is context, control and workflow integration. Sitefinity Agentic AI works inside the CMS, with access to publishing context, permissions, approved content, workflows and page-level content structures. Teams can create custom agents for repeatable content tasks, review recommendations, approve actions and route work through established CMS governance. This makes it better suited to operational content work than using a separate AI chat tool outside the CMS.

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